Entrepreneurs tend to focus on product and marketing. The real opportunity is in distribution. Listen to the Podcast: — iTunes. — Stitcher. — Spotify. — Overcast. — Download. Show summary This week Antony and I discuss a topic that’s too often overlooked by entrepreneurs: distribution. Whether you’re selling beef jerky or digital services, getting your product in front of your customers at the time when they need it most can mean the difference between success and failure. Companies that focus too much on their product and brand (or owning a specific distribution channel) leave themselves open to disruption from newcomers.
Distribution is King
Distribution is King
Distribution is King
Entrepreneurs tend to focus on product and marketing. The real opportunity is in distribution. Listen to the Podcast: — iTunes. — Stitcher. — Spotify. — Overcast. — Download. Show summary This week Antony and I discuss a topic that’s too often overlooked by entrepreneurs: distribution. Whether you’re selling beef jerky or digital services, getting your product in front of your customers at the time when they need it most can mean the difference between success and failure. Companies that focus too much on their product and brand (or owning a specific distribution channel) leave themselves open to disruption from newcomers.